Wingstop Canada (Bring The Heat Challenge)
The Bring the Heat Challenge transformed the “Cherry Sting” hot sauce into the centre of the story, using real competition, escalating heat, and unfiltered reactions to drive engagement across platforms. Produced and edited end-to-end by our team, the challenge delivered over 1.1M combined views, turning a product launch into a high-impact brand moment built for social performance.
services
Video Production, Photography, Graphic Design, Consulting
client
wy-cg & Wingstop Canada
timeline
3 – 4 Months
Design
Suzanne Smith, Johan Weil
category
Social Media
Project Lead
Alexander Turner
Following their 2020 Rebrand, Splice partnered with us again for their first-ever brand campaign “Start with Sound.” Our goal was to recharge Splice’s bond with existing users and broaden awareness for the brand to connect with a whole new wave of musicians.
The Challenge:
Create a unifying brand platform that inspires artists from all levels of expertise.
Rallying around Sound
After a series of stakeholder interviews, we knew there was a desire to do something bigger. Beyond talking about product features, we tapped into a universal, undeniable truth by centering our focus on the customer—and why Splice started out in the first place.
Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.
The Idea:
A campaign that serves as a celebration of sound—and positions Splice as the place to find yours.
The Impact:
By tapping into a universal truth, the campaign is built to grow with the company for the foreseeable future.
Tapping into the audiovisual
Of course, a campaign about sound required a thoughtful focus on the sonic side of the creative as well. From bespoke textural soundscapes to intricate samples, we ensured that this campaign wasn’t just a visual experience — but one that could resonate in an audiovisual way.
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