(234) 109-6666>

April, 2025

The Complete Barber Program

The Complete Barber Program needed more than content, it needed a system that could consistently attract and convert serious students. We built a content engine around Domenico’s expertise, showcasing real transformations, education style, and student outcomes. The result was a noticeable increase in inquiries and several new students enrolling directly from the content.

services

Videography, Photography, Graphic Design, Consulting

client

Back2Life Studios

timeline

4 Months

category

Beauty

Project Lead

Matthew Sturino

Following their 2020 Rebrand, Splice partnered with us again for their first-ever brand campaign “Start with Sound.” Our goal was to recharge Splice’s bond with existing users and broaden awareness for the brand to connect with a whole new wave of musicians.

Create a unifying brand platform that inspires artists from all levels of expertise.

Rallying around Sound

After a series of stakeholder interviews, we knew there was a desire to do something bigger. Beyond talking about product features, we tapped into a universal, undeniable truth by centering our focus on the customer—and why Splice started out in the first place.

Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.

What is the Complete Barber Program?

The Complete Barber Program is a hands-on training experience designed to take aspiring barbers from the fundamentals to professional-level execution.

Tapping into the audiovisual

Of course, a campaign about sound required a thoughtful focus on the sonic side of the creative as well. From bespoke textural soundscapes to intricate samples, we ensured that this campaign wasn’t just a visual experience — but one that could resonate in an audiovisual way.

Our Roles
Our Roles

Our Roles

Our Roles

“
Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors

johnfitzgerald

Designer Manger, HBO

“
Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors

johnfitzgerald

Designer Manger, HBO

“
Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors

johnfitzgerald

Designer Manger, HBO

More projects

CC_Portfolio_Cover_THE ATLAS1
Charlie’s Burgers Wine Program- The Atlas Experience
Ideas know no limits—and neither do we. From culture to code, visuals to voice, we create without borders to deliver work that transcends expectations and…
CC_Website_Wingstop_Featured Image
Wingstop Canada (Bring The Heat Challenge)
Ideas know no limits—and neither do we. From culture to code, visuals to voice, we create without borders to deliver work that transcends expectations and…

let work together

Elevate your brand with innovative ideas—contact our creative team today to turn your vision into reality.

Prev
Next